We gather fresh data directly from your target audience. We provide insights into consumer behavior, preferences, and pain points using surveys, interviews, focus groups, and observation.
Primary Market Research involves collecting real-time, firsthand data directly from your target audience. Unlike secondary research, it provides tailored insights into your customers, competitors, and market trends. Whether testing a new product, entering a new market, or refining your strategy, primary research ensures accurate data to guide your decisions.
At Karya, we specialize in customized primary research to help you make informed, data-driven decisions and develop strategies that fuel growth.
At Karya, we specialize in quantitative research to gather primary data directly from your target audience. Our research techniques are highly customizable, scalable, and designed to meet your unique needs—whether for traditional, online, or mobile-based research.
We provide end-to-end solutions, from research design to data analysis, reporting, and presentations, ensuring that every step delivers actionable insights.
Our expertise includes:
We align research with your goals—trends, opportunities, or competitors.
Grouping consumers based on attitudes, psychographics, and behavior
Using the EPIC model for communication testing
Understanding product feature preferences to optimize offerings
Analyzing price sensitivity using various pricing scales
Evaluating brand positioning, equity, and consumer touchpoints
Understanding customer loyalty, satisfaction, and buying motivations.
Identifying consumer groups by traits and shopping behavior.
With a multi-method, behavior-focused approach, Karya’s quantitative research goes beyond basic data collection to provide insights that drive real business growth.
Our qualitative research services go beyond numbers to understand the why behind consumer actions, behaviors, and decisions. At Karya, we use exploratory and innovative methods to gather in-depth insights into consumer motivations, attitudes, and perceptions.
Our qualitative research services include:
Studying consumer behavior via market visits and focus groups.
Gathering feedback on new product ideas and concepts
Studying consumer behaviors during the shopping experience
Validating product features, designs, and usability
Mapping the customer experience from awareness to purchase.
Defining brand positioning and perception.
Analyzing competitors to find market gaps.
Using storytelling and gamification for deeper insights.
Our qualitative research is designed to strategize, innovate, and provide the optimal solutions for your business challenges.
Primary research provides direct, actionable data about your customers’ preferences, behaviors, and needs. At Karya, we go beyond data collection — delivering insights that fuel strategy and keep you competitive.
Directly tied to your business goals.
Understand consumer behavior and market trends.
Use data to drive strategic decisions and improve outcomes.
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